Case study · Website design
A faster storefront and checkout for a top Nigerian marketplace
Storefront redesign and performance overhaul: faster category and product pages, smarter search, a two-step checkout and CDN delivery nationwide.
38%faster category pages
+19%checkout completion
2 weeksto launch
The client
Konga — e-commerce marketplace, Lagos, Nigeria.
The challenge
Category and product pages were slow on the mid-range Android phones most shoppers use, search returned poor results and a five-step checkout lost customers before payment. Traffic spikes during sales events pushed the platform to its limits.
What we did
A Business website package rebuilt the storefront on the existing catalogue and order systems.
- Server-rendered storefront with an image pipeline and CDN in front of every page
- Search with typo tolerance, filters and merchandising rules
- Two-step checkout with Paystack, Flutterwave, pay on delivery and saved addresses
- Autoscaling hosting and load tests before the first sales event
- Analytics, A/B testing and a design system for the marketing team
Results
Category pages load 38% faster and checkout completion rose by 19% within a month of launch. The platform handled its next sales event without downtime, and new landing pages ship weekly from the design system.
