Case studies

Abbott

A winning formula for patients, health professionals and marketers

The client

Abbott is a Fortune 500 global healthcare company. As a leader in nutrition science, research and development, their goal is to deliver nutrition products and education that meet the changing needs of families across the world. Abbott has several product brands in the market aimed at helping babies and children grow, as well as supporting the unique nutritional and therapeutic needs of adults.

Abbott Nutrition brands in Australia and New Zealand include Pediasure, Ensure, Elecare and Glucerna. The marketing websites for these brands are based on the Sitefinity web content management system and are key to brand building and engagement.

In addition, Abbott operates a major e-commerce platform for the supply of nutrition products via health professionals in hospitals and in homes. The platform provides Abbott with a competitive advantage through superior customer service, digital user experience, responsive delivery & transparent client management.

The challenge

In late 2018, Abbott went to market to migrate to a new, trusted digital partner capable of supporting its digital estate in the ANZ market as well as providing consultancy and delivery for its future plans:

  • To immediately take up and deliver dependable, fully managed cloud on Amazon Web Services (AWS), website support including patching and ongoing enhancement of the Sitefinity-based marketing websites.
  • Migration of support for an existing eCommerce system aimed at Health Care Professionals, providing enterprise support and incident management to protect multi-million dollar revenues and market share.

The solution 

JAM provided a fully managed migration managed cloud hosting and support:

    1. On the ground dedicated management of the migration on behalf of a non-technical marketing team within the client
    2. Managed AWS cloud hosting architecture, implementation and ongoing hosting services
    3. Full transition support to the new development team and setup of best practice DevOps model, tooling and practices

Results

  1. Migration of the marketing sites was seamless with zero downtime and several performance and security improvements applied.
  2. Business-as-usual operation of the existing eCommerce system with zero downtime and ongoing invaluable assistance rendered to the non-technical product owner and team making considerable hundreds of hours of resource savings in just a matter of weeks.

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